Living and travelling gluten free in the UK, Australia & around the world!

Selfridges gluten free – sweet & savoury in the Food Hall

Gluten free at Selfridges, London

I was surprised and delighted to find a very good range of gluten free goodies at Selfridges Food Hall.  As Oxford Street mainly has small branches of supermarkets, finding ‘free from’ food in this area is fairly restricted.  This would be perfect for people working in the area, or for London tourists to pick up a cake for afternoon tea, or if self-catering, a pie or fresh pasta for dinner.  You pay a premium at Selfridges, but there are some real treats to be found!

Selfridges Food Hall_opt

This post was last updated December 2019.

The gluten free food is in several sections so make sure you have a good look around – there are shelves, tables in corridors and refrigerated sections.

    Selfridges gluten free cake

You will find a range of suppliers and they do change from time to time, but below lists some of what you are likely to find.

Many of the cakes and biscuits are from Peace of Cake, which are all gluten and dairy free. There are several varieties of boxed biscuits from Kent and Fraser.  You will also find gluten free and vegan donuts from Borough 22.

Selfridges gluten free cake 

Also have a look at cake mixes – I’ve seen American branded ones in the USA section. Selfridges used to stock  Dietary Specials (long life bread rolls, biscuits) and Orgran (bread, biscuits, cake mixes) but these had disappeared last time I visited.

For savoury items you will find a selection of gluten free quiches, pizza and fresh pastas (filled and plain).  There are a variety of stockists, including  Elvira’s Secret Pantry, Atlantic Kitchen and  B-Tempted.

Selfridges GF fridge section_opt
You will also find a number of these suppliers at markets around London.  If you have gluten eaters with you, there are many other options, plus they have some international food – a reasonable USA section and they sometimes have Australian Tim Tams.

There are some other concession stalls within the Food Hall that may have gluten free options. Lola’s Cupcakes is now Coeliac UK accredited and have boxed gluten free cupcakes. I believe they are vegan too (or have vegan options).

gluten free cake at Selfridges

Yo Sushi! have gluten free options and also have plenty of seating.

There are other restaurants and bars within Selfridges, so there are options for a sit down meal.  I recommend 100% gluten free Hemsley & Hemsley on level 3 or Masala Zone on level 4.

While you are in the area, don’t forget to check out M&S Food in the basement of the Marks & Spencer just over the road.


Selfridges Food Hall
400 Oxford Street, London W1A 1AB

Open Monday – Saturday 9.30am – 9.00pm, Sunday 11.30am – 6.00pm


For more ideas on eating out gluten free in the UK and travelling, please check the following links:

If you found this post usefulplease share using the buttons below!

Tags: , , , , , , , ,

About the Author

About the Author: Caroline was diagnosed with Coeliac disease in 2006 and likes to share her gluten free finds around the UK, Australia and the rest of the world! See more on her in the 'About' page. .


If you enjoyed this article, subscribe now to receive more just like it.

Post a Comment

Your email address will not be published.