I was surprised and delighted to find a very good range of gluten free goodies at Selfridges Food Hall. As Oxford Street mainly has small branches of supermarkets, finding ‘free from’ food in this area is fairly restricted. This would be perfect for people working in the area, or for London tourists to pick up a cake for afternoon tea, or if self-catering, a pie or fresh pasta for dinner. You pay a premium at Selfridges, but there are some real treats to be found!
The gluten free food is in several sections. Soon after you walk into the Food Hall from the main shopping area you will find a table in the corridor with cakes and biscuits – see picture below (caution – the entire stand may not be gluten free!). Many of the cakes and biscuits here are from Peace of Cake, which are all gluten and dairy free. There are several varieties of boxed biscuits from Kent and Fraser.
To the left of cake/biscuit table is a fridge area for fresh cakes, with a gluten free section. These are from the WAGfree bakery, which you may have heard about in Brixton market. WAGfree bread is also available.
Lola’s Cupcakes has a concession store within the Food Hall. They have two gluten free options in their range, but I haven’t quizzed them on cross contamination risks.
Selfridges used to stock Dietary Specials (long life bread rolls, biscuits) and Orgran (bread, biscuits, cake mixes) but these had disappeared last time I visited, with a shelving area replaced by a new fridge area. I did find some 1-2-3 gluten free cakes mixes in the American section.
The savoury section is further into the Food Hall, where you will find a selection of gluten free pies, quiches and fresh pastas (filled and plain). Along with the sweet section, the pastry products are mainly from WAGfree, but also from Foodamentalists.
There is a Yo Sushi! concession store within the Food Hall (plenty of seating) if you are looking for something ready to eat.
The Masala Express may be worth investigating as Indian is often a good gluten free option – all the ingredients are marked up for each dish so you can see what would be suitable. You could take away to warm up at home, or they can microwave there (no seating).
If you have gluten eaters with you, there are many other options, plus they have some international food – a reasonable USA section and they sometimes have Australian Tim Tams (I was there around Australia day and they had sold out!).
There are other restaurants and bars within Selfridges, so there may be other options for a sit down meal. There is a HIX restaurant and I have eaten successfully at one of their other restaurants. I have only partaken in a pre-shopping Bellini at Hix Selfridges (very dangerous!)
Update 30/4/14 – I have seen a tweet that HIX Selfridges are now doing gluten free afternoon tea.
Selfridges Food Hall
400 Oxford Street, London W1A 1AB
Open Monday – Saturday 9.30am – 9.00pm, Sunday 11.30am – 6.00pm