Living and travelling gluten free in the UK, Australia & around the world!

Selfridges gluten free – sweet & savoury in the Food Hall

Gluten free at Selfridges, London

I was surprised and delighted to find a very good range of gluten free goodies at Selfridges Food Hall.  As Oxford Street mainly has small branches of supermarkets, finding ‘free from’ food in this area is fairly restricted.  This would be perfect for people working in the area, or for London tourists to pick up a cake for afternoon tea, or if self-catering, a pie or fresh pasta for dinner.  You pay a premium at Selfridges, but there are some real treats to be found!

Selfridges Food Hall_opt

This post was last updated September 2018.

There is a fantastic Beyond Bread concession in the food hall.

The rest of the gluten free food is in several sections so make sure you have a good look around – there are shelves, tables in corridors and refrigerated sections.

    Selfridges gluten free cake

You will find a range of suppliers and they do change from time to time, but below lists some of what you are likely to find.

Many of the cakes and biscuits are from Peace of Cake, which are all gluten and dairy free. There are several varieties of boxed biscuits from Kent and Fraser.  You will also find gluten free and vegan donuts from Borough 22.

Selfridges gluten free cake 

Also have a look at cake mixes – I’ve seen American branded ones in the USA section. Selfridges used to stock  Dietary Specials (long life bread rolls, biscuits) and Orgran (bread, biscuits, cake mixes) but these had disappeared last time I visited.

For savoury items you will find a selection of gluten free pies, quiches, pizza and fresh pastas (filled and plain).  There are a variety of stockists, including  HotchpotchElvira’s Secret Pantry, Atlantic Kitchen and  B-Tempted.  Also look out for Detox Kitchen grain free vegetarian bowls.

Selfridges GF fridge section_opt  

You will also find a number of these suppliers at markets around London.  If you have gluten eaters with you, there are many other options, plus they have some international food – a reasonable USA section and they sometimes have Australian Tim Tams.

There are some other concession stalls within the Food Hall that may have gluten free options.

Lola’s Cupcakes have two gluten free options in their range, but their website states that they do not have separate preparation areas, so there is a cross contamination risk. Yo Sushi! have gluten free options and also have plenty of seating.Masala Express_opt

The Masala Express may be worth investigating as Indian is often a good gluten free option – all the ingredients are marked up for each dish so you can see what would be suitable.  You could take away to warm up at home, or they can microwave there (no seating).

There are other restaurants and bars within Selfridges, so there are other options for a sit down meal.  Look up Hemsley & Hemsley on level 3 or Masala Zone on level 4.  There is a HIX restaurant and I have eaten successfully at one of their other restaurants and have heard that HIX Selfridges do a gluten free afternoon tea.

I have only partaken in a pre-shopping Bellini at Hix Selfridges (very dangerous!).

Bellini at Selfridges_opt

While you are in the area, don’t forget to check out M&S Food in the basement of the Marks & Spencer just over the road.


Selfridges Food Hall
400 Oxford Street, London W1A 1AB

Open Monday – Saturday 9.30am – 9.00pm, Sunday 11.30am – 6.00pm


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About the Author

About the Author: Caroline was diagnosed with Coeliac disease in 2006 and likes to share her gluten free finds around the UK, Australia and the rest of the world! See more on her in the 'About' page. .


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